Nativ Yochai Maor, our designer:
Following 2013 Moscow Fashion Week, I’ve undergone a personal change, in the wake of which I’ve started to work on a collection inspired by Japanese traditional tattoos. I’ve invested myself in a comprehensive study of the subject, ordering a great deal of literature from Japan and fell in love. I’ve draw upon Japanese mythology on one hand and on the other hand, having been abandoned by my parents at 13 and forced to shape my world single handedly, I’ve felt, in a way, closely related to Yakuza ex-member personal ordeals, who use the art of tattoos to manifest their childhood hardships and roller coaster life journey. Reaching 50, I’ve decided to tattoo the story of my life on my body and on the clothes I create. This world of non-conformative and non-monochromatic makes me feel at home.
2013 Moscow Fashion Week, Mercedes-Benz Fashion Week Russia, has hosted a special hour long show of Israeli fashion designers in an amazing venue under the auspice of the ambassador of Israel to Russia and in presence of Jewish community dignitaries. Opening this event was the comeback collection of the mythological fashion house Maskit and the mostly leather and silk collection of Nativ Yochai Maor was honor with the closing grand finale.
To spice up the all nude and black collection, Nativ incorporated several tattoo items. Given the great response to this innovative concept, Nativ has decided to concentrate on making tattoo clothes, having leather and silk sometimes incorporated, and from that point onward he has started to develop his unique vision.
This was the first time Nativ has been engaged in the process of textile designing and fabricating the materials his clothes are made from. Visit our page Printing Tattoos to learn more about this special procedure.